Brand Integration
Method x Razer
July 2021
Opportunity
Razer sought to build brand awareness and expand their #TeamRazer esports presence by diving into a brand new genre, MMORPGs.
As one of the most influential esports orgs in MMORPGs with 15 World First World of Warcraft PvE titles and a history of championship winning PvP teams, Method is known for creating must-see content across all gaming platforms and sharing its spotlight with an impressive multinational roster of experienced content creators. To announce the partnership and create immediate hype, Razer leveraged Method’s powerhouse creative studio and broadcasting team to create an iconic virtual experience at Method’s signature and biggest event of the 2021, the Race to World First: Sanctum of Domination.
13.5M
Total Impressions
161.5M
Minutes Watched
8,590
Average Viewers
3.2M
Social Media Impressions
8.9M
Video Impressions
1.4M
Website impressions
Strategic Approach
- Enhance brand visibility through custom integrations: Method built the virtual “Razer Lounge” on the Method Twitch channel, an immersive studio-like environment where event announcers wrapped up each day’s gameplay in this exclusively Razer-themed stream segment
- Excite the community through sponsored giveaways: Method’s “Wheel of Treasure” offered viewers the chance to win Razer’s incredible product suite while social media followers had their own opportunity to win big separately
- Amplify #TeamRazer awareness across all influencer channels: Method ensured #TeamRazer’s product and messaging was visible across all influencer channels, including team banners and branding below streams, during broadcast via the rotating overlay feature and throughout their streams via chatbot commands and timers
- Amplify the announcement of the new Razer Enki chair across our team of influencers. With a mix of social posts, pre-recorded videos and content creators building their chairs live, followers of Method will have seen the Razer Enki announcement taking over socials
Videos
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